The Real Estate Industry Is at a Crossroads

From large national brands to boutique local agencies, the real estate industry faces a pivotal choice: build and maintain your own tech stack—or join forces to shape and share in a platform purpose-built for your success.

For too long, agents and agencies have been trapped by outdated CRMs, disconnected admin tools, and expensive property portals that sell their own data back to them. The technology that was supposed to help has become a burden—costly, complex, and designed for someone else’s gain.

The Turning Point: Control or Concede

Every agency—big or small—must now decide:

Will you go it alone, pouring resources into custom systems, or will you invest in something bigger—a shared platform built by the industry, for the industry?

This isn’t just about better tools. It’s about control over your future.

When we work in silos, we lose leverage. When we unite under a shared infrastructure—one that we own, govern, and grow together—we gain power. We regain control of our data, our client relationships, and our profit margins.

Why the Old Way Isn’t Working

Traditional systems slow us down. Agents toggle between platforms, losing time, productivity, and customer trust. According to Deloitte, businesses using fragmented tools lose up to 30% of productivity.

Portals aren’t helping either. A recent Inman News survey revealed that over 65% of agents are dissatisfied with portal systems that charge high fees, offer little transparency, and increasingly compete for the same customers.

The Real Opportunity: An Industry-Owned Operating System

Now imagine a different future:

A single, AI-driven real estate operating system that combines sales, marketing, compliance, finance, and customer management—all on one secure, scalable platform.

Built on Salesforce, and tailored to real estate, this platform empowers agencies with:

• Integrated tools, not isolated apps

• Automation and AI, not admin and overhead

• Data ownership, not data dependency

• Shared governance, not third-party control

This isn’t a vendor play. It’s a co-owned ecosystem. Every agency that joins becomes a stakeholder, with the ability to shape features, drive decisions, and share in success.

AI Is the Game Changer—But Only If We Lead It

Consumers now expect the same speed and personalisation from real estate as they do from booking travel or online shopping. If we don’t meet those expectations, someone else will.

By coming together to deliver an AI-powered customer experience, we can win back the narrative.

If we don’t, we risk handing over even more of our industry to tech companies and portals that don’t serve our best interests.

The Investment Case: Grow Together, Win Together

PwC ranks unified platforms among the most promising investments for the next decade. This is more than a product—it’s a movement toward collective strength, built for long-term growth, equity, and independence.

Early investors have a chance to:

• Shape the roadmap

• Participate in industry-changing innovation

• Secure a stake in the future of real estate operations

Now Is the Moment to Act

If you believe real estate professionals deserve better—more control, more innovation, more reward—then this is your moment.

Build Alone, or Build Together?

Don’t spend years trying to piece together your own tech stack.

Invest in something bigger—something shared, scalable, and designed by real estate professionals, for real estate professionals.

Let’s build a platform we all believe in.

Let’s lead the future of our industry—not just react to it.

Join the movement. Be a builder. Be an owner. Be the change.