When we say The Property Platform is built on Salesforce, it’s not just a name-drop. It’s a strategic decision that shapes everything — from how the platform performs to how easily it scales, and most importantly, how future-ready it really is.

Because this isn’t about branding. It’s about building on the strongest foundation in the world for business — and making it work for real estate professionals in a way that’s never been done before.

The Problem with Starting from Scratch

Most prop-tech tools are built from the ground up by startups with a single focus — maybe marketing automation, maybe digital forms, maybe deal tracking. And while that’s useful in the short term, it means every new feature requires a rewrite. Every integration is fragile. Every scale-up is a patch job.

We didn’t want to play in that sandbox.

We knew that if we wanted to build a platform that could truly manage the backend of an entire real estate business, we’d need infrastructure that’s already trusted at the highest level — not just in real estate, but across global industries.

That’s why we chose Salesforce.

What Salesforce Brings to the Table

Salesforce is the #1 CRM and enterprise platform in the world, used by companies like Amazon, Tesla, Toyota, and Coca-Cola to run their entire customer lifecycle. But for us, it’s not just about scale — it’s about capability and confidence.

Here’s what it really means for our users:

1. Unmatched Security and Reliability

Salesforce runs on some of the most secure, high-performance infrastructure available. Your data, your clients’ information, your entire operation — it’s all protected by enterprise-grade systems you’d never get from a smaller provider.

2. World-Class Flexibility

Every real estate business is different. Salesforce lets us offer a platform that’s not just powerful, but customisable to your business model, your workflows, and your brand — whether you’re a solo agent or an international network.

3. No More Rebuilding

Because we’re building on a platform that’s constantly evolving, we’re not reinventing the wheel every time the industry changes. That means you get continuous innovation without disruption — always evolving, never rebuilding.

4. Intelligent Automation and AI

Salesforce is investing heavily in AI, and The Property Platform is built to take advantage of it. From intelligent lead routing to automated deal progression and smarter reporting, we’re putting AI to work for agents — not replacing them, but amplifying them.

We’re Not Just Using Salesforce — We’re Extending It

Some platforms “integrate with Salesforce.” We are Salesforce — underneath. But we’ve taken it much further.

We’ve layered in real estate-specific logic, objects, workflows, and user experiences that make it feel like your world, not a corporate system. Listings, opportunities, contracts, commissions, product orders, portals, and even white-label controls — all sit natively inside the Salesforce architecture.

The result? Speed, power, and personalisation, without compromise.

Built for Now — and What’s Next

The most exciting part of building on Salesforce isn’t just what we can offer today. It’s what we’re already building toward:

• Custom-branded customer and partner portals

• Tokenisation and DAO ownership

• Global white-label expansion

• A fully digital, end-to-end customer experience

We’re not stuck deciding whether to build a better CRM or a better finance tool. We’re building the infrastructure of real estate — and Salesforce is the engine underneath it all.

Final Thought: Stability, Scalability, and Shared Ownership

At the end of the day, building on Salesforce means you get something few platforms can offer:

• Stability, because the foundation is world-class

• Scalability, because it’s enterprise-ready

• Speed, because we don’t waste time reinventing basics

• And soon, shared ownership, because this platform will evolve into a DAO — owned by the industry it serves

So when we say built on Salesforce, we’re not talking about CRM. We’re talking about building the future of property — on a foundation strong enough to support the entire industry.

And we’re just getting started.