Lead Management

Streamline lead capture, assignment, and communication with advanced automation and real-time analytics for faster responses and higher conversion rates. Customisable, targeted follow-ups convert leads into loyal clients, ensuring your team maximises every opportunity.
A graphic showing interconnected tools for real estate professionals. It features a personalised agent webpage, branded newsletters, social media posts, and notifications for new inquiries, all seamlessly integrated to streamline lead generation.

Capture

A fully integrated digital presence, designed to capture leads effortlessly

Leverage our integrated campaigns and lead capture tools to automatically collect new leads from website forms, custom landing pages, QR codes on print, and direct feeds from property portals.

Assign

Choose an assigment method that works for you

Empower your team with intelligent lead assignment options that boost efficiency and ensure seamless distribution.

Automated Assignment

Leads go to the correct user based on pre-determined rules like listing and campaign ownership out of the box.

Round Robin

Share general enquiry of any type evenly across your selected team members, ensuring everyone gets a fair go.

Manual Assignment

Allow Team Administrators and Support to capture and allocate leads manually for greater precision and flexibility.

Community-Based

Assign leads to your neighbourhood specialist to leverage their expertise and close deals efficiently.

Assign

Smarter Lead Distribution

Queues are shared lead pools that let you assign, reassign, or share leads based on rules you control — like location, agent activity, or campaign involvement.

If an agent leaves, their leads can be redirected to a shared team queue. If your office generates general enquiries, you can route them to agents who contribute to marketing campaigns.

It’s lead distribution made fair, fast, and fully visible.

Respond

Smart instant response

Automated responses adapt to each campaign type, request additional information as needed, and are sent only according to your preferences.

Qualify

Qualify quickly with guided forms and learning paths

Take your business to new heights by getting the basics right. Empower lead qualifiers with a structured and accountable lead qualification process to maximise opportunity creation.

Qualify

Reward performance and 10X your pipeline

Motivate internal or external lead qualifiers by rewarding them financially for new opportunities generated using commission shares. Our industry does not have a lead generation problem, it has a lead qualification problem.

Convert

From Lead to Contact — At Scale

Every lead has potential — not just the ones with high AI scores. That’s why we empower agents to qualify every lead efficiently, even at volume.

Bulk actions like SMS from list views, commission sharing for Lead Qualifiers, and guided workflows make it easy to manage hundreds of leads without missing a beat. And when a lead is ready, it’s converted to a Contact with an Opportunity — so every deal is tracked from day one.

It’s not just lead management — it’s a system built to turn every enquiry into a real opportunity.

Analyse

Track leads, drive results - all in one view

Get a clear, personalised view of your leads in one intuitive dashboard. Stay on track, identify weaknesses, and hold your qualification teams accountable to drive consistent results.

The Property Platform has allowed me to fill my office with salespeople rather than support staff. I'm able to focus my time purely on sales rather than managing the system

Josh Sherwood
CEO, Freedom Property

The platform built for growth

Find out why real estate professionals choose The Property Platform.

More features