When we talk about building a truly connected real estate ecosystem, we’re not talking about bolting on third-party tools or sending orders out into the void. We’re talking about creating a living, integrated marketplace — one where agents, coordinators, media teams, and suppliers operate within the same system, on the same record, with the same goals.

This is not a marketplace added to a platform. This is a marketplace inside the platform.

It’s a bold idea — and it’s already live.

The Problem: Too Many Systems, Too Many Gaps

In a typical agency, every listing creates a flurry of disconnected activity: media orders, copywriting briefs, signage bookings, contract prep, staging requests. Each of these is handled in a different tool (or worse, a spreadsheet), across different emails, with no single source of truth and no shared visibility.

Things get missed. Tasks are delayed. Agents are stuck chasing suppliers instead of focusing on clients.

Multiply that across multiple agents, hundreds of listings, and a growing team, and the result is operational chaos.

That’s the problem the Integrated Marketplace was built to solve.

The Marketplace, Embedded in Your Workflow

The Property Platform features a fully integrated marketplace that connects suppliers, services, and partner networks directly to the records you’re already working on — opportunities, listings, contracts, and more.

Here’s what that means in real terms:

• Orders are placed natively from within the platform

• Suppliers gain secure, role-based access to only the records and fields relevant to their task

• Product deliveries, approvals, and task progress are tracked in real time, on the same record

• All communication stays centralised, connected to the job at hand — no chasing down emails

It’s not just a convenience — it’s a completely new way to operate. It brings everyone into the same workflow, on the same platform, in the same rhythm.

Collaboration at the Core

This marketplace isn’t a catalogue. It’s a collaborative layer that lives on top of every listing or deal — and it connects internal teams with external suppliers like never before.

• A photographer gets notified and accesses the listing record to upload images and video and mark as complete.

• The marketing team sees when the final images are uploaded, instantly triggering copywriting or ad setup.

• The sales team and vendors can track product deliveries and completions without asking for updates — it’s all logged.

Every role, every step, every touchpoint — happening in sync, in one place.

Approvals and Accountability, Built In

We’ve also built approval workflows into the ordering process. Whether it’s internal sign-off, vendor confirmation, or conditional logic based on price or product type, everything is handled within the platform.

You no longer need to follow up manually or wonder who was meant to approve what. The system does the thinking, and the record keeps the history.

Suppliers only see what they need to do the job. Sensitive data — like pricing, client details, commissions — stays completely hidden, ensuring collaboration doesn’t come at the cost of control.

Why This Matters for the Industry

The Integrated Marketplace is about more than efficiency. It’s about bringing the industry together — into a space where agents, suppliers, and partners work toward the same result, instead of operating in silos.

It’s about creating momentum instead of managing mess.

And long-term, it’s about something even bigger: a connected, decentralised ecosystem where every participant adds value and is recognised for doing so. That’s the future we’re building toward — and the marketplace is a key part of that foundation.

Final Thought: This Is the New Standard

The real estate industry doesn’t need more apps. It needs connected infrastructure. It needs fewer systems, not more. And it needs to make collaboration simple, secure, and scalable.

The Integrated Marketplace inside The Property Platform is doing just that.

It’s not a separate tool. It’s not a workaround. It’s a new standard — and it’s already changing the way agents and suppliers work together.

If you’ve ever thought, “There has to be a better way to manage this,” — good news: there is.

And it’s already built.